I'm not sure abart the old saying, "There is no such thing as bad publicity" applies here.
In order to keep the founder members of Hex rich they need new mugs to buy Hex "currency" and they do this through raising their profile by advertising wherever they can and people thinking, "You know what, with 38% returns I'll have a bit of that".
This recent publicity with Barnsley has not gone the way they expected and probably will have put a lot that invest in such things off.
If Hex did pay Barnsley up front I'm sure they will claim most back as we are not fulfilling our part of the contract. We will probably make as much from the Leeds game as the contract was worth anyway.
It's odd to see Loko, (Supporters Trust leader) and some friends discussing/ rejoicing/ boasting what killings they have made investing in other crypto currency. As with bookmakers any money made will have come from the pockets of those that lost.