Probably the best way would be to se what the season ticket sales/match day sales were in the last accounts and add a third. That would be more realistic as not all games are sell outs and it is difficult to know what each seat will sell for. A good example is I have got 3 tickets for Brentford in family stand but mine costs 15, daughter is 25 but grandson is only 2. How can you estimate income with so much variance. It's as good as how long is a piece is of string - twice the distance from the middle to the end!




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