Its a company that specialises in selling items to the poor, people pay per week so it appears cheap, but in reality they are being vastly overcharged. For example a new Samsung 55 inch MU6220 in Curry's it is £749. In Bright House it is advertised at £18 per week, except when you look at the small print this is for 156 weeks which works out at £2,808! (TV £1,348.01, Delivery charge of £65 and interest of £1,394.99 (APR 69.9%))