O/T How do iPro Sport make any money?

[Pocket rocket]

They are a world wide brand so it’s not just England.
A lot healthier than fizzy drinks.
Personally don’t drink it but a lot of members and athletes do.

[WanChaiMiller]

They are a world wide brand so it’s not just England.
A lot healthier than fizzy drinks.
Personally don’t drink it but a lot of members and athletes do.

They are a uk company trying to expand into other regions. Cyprus, Aus and UAE at present as I understand.

[WanChaiMiller]

Must give them credit as they've done a fantastic marketing job.

[caytonmiller]

https://www.iprosport.com/where-to-buy

[wendun]

They are a world wide brand so it’s not just England.
A lot healthier than fizzy drinks.
Personally don’t drink it but a lot of members and athletes do.

Members of what, pocket. If I fancy a healthy drink as a change from red wine and Jack Daniels I opt for the Rheinbacher German Pilsner which is only 4.8% ABV.

[gm_gm]

Popeyes sell 30,000 bottles each home game

[CASPER-64-FRANK]

They do a lot through vending in health clubs /gyms, universities and colleges with some retail. A guy I know was a director at Ipro. I dont see how they make enough sales to cover the sponsorship. Derby was £7m over 10 years. Every deal is sponsorship based (eg Loughborough Uni Sport). Someone at the top must have started with a huge wedge of cash.

iPro Sport was restructured around 2yrs ago.
Derby County cancelled the 10yr deal and reverted back to being called Pride Park in 2017.
They must get one he'll of a lot of global exposure with the Partnerships they have.

[great_fire]

https://www.iprosport.com/where-to-buy

I've never seen it at the Co-op and not been in WHSmiths for years.

Amazon is a bit better but can't see them selling many at that price (the lack of even a single review suggests so too), plus you need to sell it in shops, people buy drinks when they're thirsty.

Vending machines in sports clubs, now that may be where they're selling some.

[caytonmiller]

From a report in 2014

Isotonic drink, iPro Sport, makes UK debut in convenience stores and supermarkets


Available almost exclusively to sport’s elite up until this point in time, the company behind iPro Sport has just signed a deal with Central England Co-Operative to become the first retailer to distribute the drink, thus finally making it available to the public.

iPro Sport positions itself as the healthy choice. Whereas a number of competitors use artificial sweeteners such as aspartame (an ingredient that accounts for over 75% of the adverse reactions to food additives reported to the FDA), it does not contain either artificial sweeteners or colouring, the company reports.

The isotonic drink is said to be loaded with vitamins that have great health benefits: the vitamin C content is 200% of an adult’s reference intake, the B12 content is measured at 188% and the drink contains 54% of the recommended daily intake of B6.

Following the purchase of Derby County’s stadium rights in 2013, the brand has created considerable hype in the region. Since then, iPro Sport has continued to make football a target and have established deals that position the brand as the official hydration partner to almost 75% of clubs in the Football League; top Rugby Union sides like London Irish and with Team Raleigh cycling.

The frustrating part for the public thus far has been that it has solely been available to professional athletes unless purchased online, but Central England Co-operative has decided to give the active public the chance to try iPro Sport; while allowing the innovators behind the brand to bring luminaries from the world of football into its stores to promote the drink directly to its customers in the months ahead.

[Godsend.F.C.]

These are all sponsorship deals.

iPro prefer to use the term Partnership as opposed to out and out Sponsorship deals.
RUFC were one of the first clubs and they’ve just renewed the Partnership for a fourth consecutive year, a deal that suits both parties.
A good marketing ploy which seems to work well.