From a report in 2014

Isotonic drink, iPro Sport, makes UK debut in convenience stores and supermarkets


Available almost exclusively to sport’s elite up until this point in time, the company behind iPro Sport has just signed a deal with Central England Co-Operative to become the first retailer to distribute the drink, thus finally making it available to the public.

iPro Sport positions itself as the healthy choice. Whereas a number of competitors use artificial sweeteners such as aspartame (an ingredient that accounts for over 75% of the adverse reactions to food additives reported to the FDA), it does not contain either artificial sweeteners or colouring, the company reports.

The isotonic drink is said to be loaded with vitamins that have great health benefits: the vitamin C content is 200% of an adult’s reference intake, the B12 content is measured at 188% and the drink contains 54% of the recommended daily intake of B6.

Following the purchase of Derby County’s stadium rights in 2013, the brand has created considerable hype in the region. Since then, iPro Sport has continued to make football a target and have established deals that position the brand as the official hydration partner to almost 75% of clubs in the Football League; top Rugby Union sides like London Irish and with Team Raleigh cycling.

The frustrating part for the public thus far has been that it has solely been available to professional athletes unless purchased online, but Central England Co-operative has decided to give the active public the chance to try iPro Sport; while allowing the innovators behind the brand to bring luminaries from the world of football into its stores to promote the drink directly to its customers in the months ahead.