Is Ashley feeling the pain ?

[ghostrider]

And the solution by the genius businessman is to cut prices .. Thereby pi$$ing off the 40000 paying full whack to get in ... How the feck did he become so successful .

Bit like the local selling beer to regulars at £5 a pint .. But selling it to everyone else for £2.50 .. Cracking business model that .

Not quite.
It's like having a time limit to sell goods at marked price and having a cut off point as to when you drop the prices to entice mass interest for the sale.

It's good business rather than bad.