Then you will know how brutal fashion retail is online. It's the most over crowdded market going and then you have to compete with all the cheap rubbish and knock offs from Wish etc. The thought of branding your business to 3 local shops over a number of years and building it up in the physical sense with the cost base that incurs and then having to scale back to online overnight is harrowing. I can't speak for the UK but I sell online with not insignificant warehousing space and we got smashed by COVID when it all kicked off in 2020 as I sell into the events market like you. My landlord didn't give a **** and neither did the government. it was hard enough to keep it all going with just warehousing overheads and not the crazy shop rents I had in my last business ( which is why I sold it). We are fine now but it was a bumpy ride for a while.