Bugger the "contact" bit, it's supposed to be a contact sport and it was till we started importing them Ities and Dagoes and being the innocents in this sort of thing we took it for granted that their diving and histrionics were the real thing, now it's too late to go our own way and back to the blood and thunder of yesteryear.
Comments from Alan Shearer about a player being "entitled" to go down if he feels a touch in the penalty area (ooh, missus!) do nothing to stop the rot and Don Revie too would have a lot to answer for if he were still with us.