Same shysters different name, different party (or to be precise, private company). Reform has essentially the same agenda, obvs Brexit isn't a live issue, but other than that its just shifted the focus, but the same old tropes are being promoted. Reform has one purpose and why its backed by billionaires who clearly don't have the interests of most voters in mind. Which is to keep repeating what UKIP did on Immigration, Human Rights, the NHS etc. in order to shift the "Overton Window" further to the right and persuade people that for instance An insurance based health system (as per the US, not as in Europe) is in the only solution, that removing human rights is in all our interests, when in reality its in the interests of the companies and investment funds they make their wedge from and purely that.
In the region of 50% of the reform support comes from disaffected Tories who used it as a protest vote, they may on the whole be right leaning, but would not vote for Reform next time.
I don't believe the electorate have changed that much, given the number of times the Tory party have been voted into power compared to Labour, it has always been the case that for some puzzling reason those least likely to benefit from a Tory government have often enthusiastically voted for them, something in the human psyche I guess.
What is clear is greater voter volatility and what's more worrying voter apathy, with a 60% turn out, that is concerning, though how many of those were Tories that sat on their hands in protest, those that thought it was a slam dunk that labour would win or those just completely turned off by politics is unclear.
There is no evidence to suggest the electorate or the country is more right wing than previously and Without a party merger, Reform hasn't the infrastructure or the personnel to organise effectively. Its not about keeping ones head in the sand, its about careful analysis of the facts. Of course Labour needs to be successful in showing that "grown up" cohesive stable politics (the boring stuff) works.


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