Quote Originally Posted by Deeranged View Post
Once again the season ticket holder, the most faithful and loyal of all our fan base, is being penalised by the club. £5 for a card the like of which no other organisation ever charges for is scandalous. I have a wallet full of cards from banks, clubs and other organisations and have never been asked to pay for any of them.

This is a massive own goal by the club and is a completely unjustified tax on loyalty.

In my opinion of course
Tbh I more or less agree with all of your post but for the sake of argument, before, all season tickets were the same therefore no need for any price differential. Now there are two versions available, the app version presumably cheaper than the card based one. I wonder how it would have been received if the card based price was the base figure put out at the outset and a £5 reduction was made available to all those who chose not to go card based and accepted the phone based option. Also the new ticketing system is outsourced to a specialist firm. Maybe they charge the club for every card. The same company are involved at the Dump; wonder if they have the same price differential?

In saying that I do think it's counter productive.