I refer to my comments above. There's a clear business plan, which is to keep the club financially secure and to achieve such success as is possible whilst doing so.
The club may have sold players, but the accounts clearly demonstrate that such income as has been achieved by that has been used to reduce the annual loss.
As for Stewart's comments, I think it's a bit of an urban myth to suggest that he makes the lessons learnt comments every year, but if he does, maybe he's a slow learner (like many football supporters) and hasn't worked out that success on the pitch is ultimately largely determined by how much money there is to be spent.




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