Blowing strong positions in sports is called choking.

We saw it last season and many times this, with the biggest of all about to be confirmed on the back of the current 1pt in 12.

If you notice, he's stopped talking about 'the business end of the season' since this disastrous run started because we all know he hasn't taken care of his.

Injuries, a dubious squad and player performances can't excuse the choking.
That's why I think it's promotion or bust for him - fans, players, owners will have lost faith in him and it'd be a downward spiral.