Yeah the new format does make it easier to win the Europa, however, with the expansion of the UCL the Europa has lost a little more of it's limited prestige.
Is it easier to qualify via the Prem or Winning the Europa?
Not being in the Europa = less matches, more likely to finish top 4 and qualify via the league.
Being in the Europa = more matches and potential injuries and league fall off like the filth and Spuds.
I don't think it's easier as it's an additional work load on the squad + the travelling. As a stand alone competition absolutely, however, nothing is in isolation so overall no it's easier to just focus on the domestic league qualifications.
If we'd been bobbing around 7-10th in the league and managed to finish in the Europa, then I'd be happy and with that. We've leapfrogged that stage and are now a top 4 regular contender.
Not saying it's a bad thing to win the Europa. Far from it. However, the delta in financial benefits is stark!
Far far more advantageous to battle it out in the new Champions League format and cream the bigger revenues and being in the UCL means we're a destination for all top talent, whilst also shuts up the MSM Muppets about our top talent leaving... Well, should quiet them down a bit.
Nothing will stop those losers flapping their gums.
UCL
Performance-based prize money (37.5% of total)
Stage Prize Money (per club)
Winner €25m ($27.8m)
Runner-up €18.5m ($20.5m)
Semifinalists €15m ($16.6m)
Quarterfinalists €12.5m ($13.9)
Round of 16 €11m ($12.2)
Reaching knockout round playoff €1m ($1.1m)
League-phase wins €2.1m ($2.3m)
League-phase draws €700k ($777,883)
Europa - Stage - Prize Money
League stage qualification ?3.6 million
Knock-out play-offs round ?252,000
Round of 16 qualification ?1.5 million
Quarter-finals qualification ?2.1 million
Semi-finals qualification ?3.5 million
Reaching the Europa League final ?5.9 million
Winning the Europa League ?5 million
Wining the Europa is worth the same as winning 4 League phase matches of the UCL with the share of the pot.