The perceived under valuation of the assets of football clubs has certainly attracted the attention of US based investors, with over 27 multi-club investment groups, which is over a third of UEFA's total number originating in USA.

Its important we should probably define multi-club ownership which UEFA state;
'is a situation where a party exerts control or decisive influence over more than 1 club'.
'Similar but not the same, is multi-club investment, where a party has investment interests in more than 1 club without exerting control or influence'.

As companies grow & expand its all too easy to become self-centered losing sight of the true purpose of a business particularly to serve its customers.

For me, it may work for some but it is not the panacea for all corporate ills that dabble within football, imo, & I am slightly disturbed that Leeds as a club have owners that have 'interests' in another football club, albeit in another countries Premier league, currently anyway.

This is strategic because it was not about fixing an existing customers experience as it was about investing & building a new capability enabling a new type of experience of chasing the golden eggs only a few ever achieve, looking at the pic below.



Both of these 49ers footballing assets are now very much gonna be experiences that are firmly focused on customer returns & thats why I am slightly uneasy on the specific nuance the 49ers are now wanting to convey.

The Peacock species group are renowned as intelligent with many abilities including exceptional learning & social skills & selective attention tendencies, so often demonstrate a level of cognitive complexity as do the species of proud Leeds fans, so I hope the 49ers respect that I & others are proud to be of the one club football species, for the record. 👍

Just saying