Quote Originally Posted by swaledale View Post
I would say there is a distinction between people who are explaining a concept, showing how something is done, providing information etc. who are I'd say are less influencer and more informer which are generally very useful and the legions of vacuous style guru's, or lifestyle gurus who are selling some product, or lifestyle etc. which are inherently pathetic and in some cases downright dangerous.
Agree completely with that. Influencers are, at best, extremely shallow and at worst, extremely sinister.

I had to seek online advice yesterday to change the battery in a car key…no ‘influencing’ just an excellent and well presented demonstration and an example of the internet at its most useful.