The Ashley project;

Minimum spend
Buy players for peanuts then sell for profit
Keep all TV money and Prize money
Employ YES men to be manager
Antagonize fans,remember the quote from Lambias "you dont know how nasty we can be".Change stadium name.
Sh1t on legends of the club
Spread lies in the media get at the fans(fakeovers)
Increase season ticket prices
Not try in cup games
Achieve 17th place every season

Rafa's project;

Invest in team
Invest in academy
Invest in training facilities
Just to compete

Now we all know which one we all want/wanted apart from the board mackem.
Ashley's pals in the media also prefer his project as that is what they defend.