Honestly I don?t think the revenue stream have kept up with the growth of the club.
They seem void of leadership and ambition. People who are in sales and marketing will look at us as an investment and see this and wonder whether we are the right club to provide enough coverage for them.
There is a lot of retired miners and steelworkers in the area so this company is probably tapping into this.
Each year there are many companies that sign sponsorship deals with clubs. They spend millions to get coverage for their product but we don?t seem to get any new ones.
I do believe that they need a rocket up their backsides!
Relying on one guy on marketing and publicity is shameful. I know that we have a couple in there now but clubs like Lincoln who took one of our staff members last season have 3 times more in their media team.
If you can?t get the word out for the sponsors and they feel like they don?t get enough coverage then they?ll look elsewhere to invest.
Unfortunately mr Stewart doesn?t see this as being important enough so has hampered them somewhat by not providing the staff needed! And that is why he has to dig into his pocket to fill the financial gap.

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