Hearts are threatening to upset the dominance of Celtic and Rangers in a break from the deadening European trend, which could be just what audiences need
There?s a good advert right now on the rolling TV sports news channels. It starts with a rush of beeps and plinks and flashing symbols, generating instantly the flat, glazed, hungry quality of the online casino. A well-groomed middle-aged woman is shown sitting in an armchair in a suburban living room. It?s a jarring tonal shift, but we?re still in that same space, betting graphics dancing around her head.
The middle-aged woman turns to the camera and says: ?The games are all different ? It never gets boring,? eyes gleaming strangely, hands gripping the struts of her chair. Here is a person who is not just pleased, but uncontrollably energised by the prospect of WowBet.com?s 10bn mildly divergent AI-generated gambling patterns. At this point the words ?Sandra Frottwangle, funeral director? appear on the screen.
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