I think he can do nothing right for some people who criticise his actions. I don't disagree with some of the criticism but as we see what happens on this Forum, and others, criticism can become personal and it looks, sometimes, as though banter and just plain rudeness is the end result.
If you are in a hole, stop digging, seems to me to describe his attitude. I know that is not anywhere near your perception of his behaviour, but it's my thoughts about his communication and fan engagement.