Spot on Pass.

This is just a financial exercise and experiment to them. A game to play in European football to show how soccer could maybe be run using some American ideas and financial models. It hasn't worked at any of the six clubs in the portfolio,

The key thing is that it is all at no financial cost and financial risk to themselves so, as Pass says, if divisional retention fails and it all spirals downwards, they care not one jot because they have not lost any of their own money.