It might be more accurate to say our owner isn’t willing to lose any more money than he is doing.
Many clubs in our league lose huge sums of money compared to their income and the FFP rules allow them to do that….so they do, just that.

So in reality it isn’t how big their attendances are or the capacity of their ground that drives their league position, it’s more to do with how much money their current owners are willing to lose season on season