Their business model is simple, buy a football club that is desperate to sell at a low price. Minimum investment…. the club purchase price only. Split the purchase price across multiple investors and keep the original owners with a small percentage so the club requires less management.

In the meantime clever accounting gets their purchase price back, buying Oakwell on the cheap would have increased the value of the club further and increased their saleable assets. The fact this hasn’t happened has made them think about moving on but I’m not saying it’s imminent but they are looking at it. They would never build another ground for Barnsley but if the worst comes to the worst they’d rent elsewhere.

The business plan is to run the clubs sustainably with no financial input from themselves in the hope that the clubs hit the ever increasing TV money jackpot of premier league and championship money or maybe europa league money for their European clubs.

Either way they get their purchase price back in the meantime so it costs them nothing.

The sale of Nice payed for all the other small European clubs they’ve bought.

It’s Dragons Den in football